About The Event

The rules for customer engagement have changed dramatically in recent years - instantaneous, personalized and effective customer service has become the new standard. More than any other customer touch point, your support interactions are your best chance to engage directly with customers as a problem solver, which means it is the best opportunity to quickly gain (or lose) their trust.

How can today’s fast growth and agile businesses deliver the most effective customer experience possible and capitalize on every opportunity to drive customer engagement and happiness?

Join us for The Customer Happiness Tour: Amsterdam, where Reinhart De Lille, Owner, Adifo NV, Yorick Naeff, Head of Client Operations, BUX, Isabelle Delisle, Head of Customer Operations at Pinnacle Sports, and Simon Johnson, Director of Operations EMEA, Freshdesk will share their experience and their Secret Sauce for keeping their customers happy as their businesses grow.

Why Attend

Gain tactical ideas and insights to improve customer service

Meet and network with Europe’s incredible leaders of great brands

Learn about emerging technology trends in customer support

Who Should Attend

If you lead a Customer Success, Customer Experience, or Customer Support organization or you run a company that puts a premium on exceptional customer experience, this event is for you.

Key Themes

How to take your support from reactive to proactive

How to engage employees to consistently exceed customer expectations

How to scale a customer service organization in the face of rapid growth, including hiring, training, and incenting the right behaviors

How to deliver on the promise of customer service to build trust and loyalty among your customer base


Reinhart De Lille

Co-Owner, Adifo NV

Reinhart De Lille is an international entrepreneur, co-owner of Adifo, kickstarted a 40 year old IT company for the challenges of the 21st century. Adifo delivers highly specialized software solutions for the Feed and Food manufacturing industry, in the area of formula management and optimization, as well as ERP.

As R&D Manager, Reinhart is constantly anticipative for the next disrupt in Food, Feed and IT technologies. He loves his customers and works relentlessly towards customer success. Together they are building the IT solutions that can help leverage businesses face challenges in an increasingly changing world, aiming at feeding 9 billion people in 2050.

Yorick Naeff

Head of Client Operations, BUX

Yorick Naeff is a professional with extensive international experience in Financial Services, now works as the Head of Client Operations for BUX; a start-up making Stock Trading more accessible and fun for everyone. After graduating from the University of Amsterdam, Yorick’s career started at ING Group where he went through the Management Traineeship program and worked for Strategy and Business Change (S&BC), the internal Strategy Consulting department of ING. Shortly after joining the Management Team of S&BC, Yorick was approached by the founder of BUX to help build up this company. After more than 4 years with ING, Yorick decided to make the switch and now works for BUX.

Isabelle Delisle

Head of Customer Operations at Pinnacle Sports

Isabelle is the Head of Customer Operations at Pinnacle Sports, one of the world’s largest and most respected online bookmakers. A veteran of the Online Gambling industry, Isabelle has held various roles in this industry for over a decade. She is currently responsible for managing a globalized Customer Operations team located on three continents offering online customer support in 12 languages, as well as the management and implementation of geo-specific customer payment solutions and anti-fraud measures. Isabelle’s history in online payments has influenced her approach of using data analysis methods with customer feedback data sets to identify and implement changes to the company’s product and measure the impact of these changes.

Simon Johnson

Director of Operations EMEA, Freshdesk

Simon is Director of Operations EMEA at Freshdesk, a cloud-based customer support software company. Simon leads the company’s operations across Europe covering IT service management, customer service and support management. Prior to Freshdesk, Simon has led sales and company development teams for database and development software providers.As well as being a dedicated husband and father of two, Simon is also a keen sportsman, and has marathon PB of 3:30hrs. /


Register, grab your seats soon and get surprised with gifts.

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  • Orange Room
  • Hilton Amsterdam
  • Apollolaan 138,
  • Amsterdam, 1077 BG,
  • Netherlands
  • Tel: +31-20-7106000
  • Fax: +31-20-7106080